August 15, 2010
Some Things Never Change
As the years progress many companies go through rebrands and business remodels. In this demanding society, as the consumer changes the products will change with the consumer. But every once in a good brand we have a product that changes the consumer. A good case study would be a very familiar company by the name of Kleenex. Since 1924 Kleenex has pave the way we ask for a tissue, it has became so common that even Merrian-Webster gives Kleenex the accreditation as the definition of a tissue.
Subscribe to:
Posts (Atom)
