As the years progress many companies go through rebrands and business remodels. In this demanding society, as the consumer changes the products will change with the consumer. But every once in a good brand we have a product that changes the consumer. A good case study would be a very familiar company by the name of Kleenex. Since 1924 Kleenex has pave the way we ask for a tissue, it has became so common that even Merrian-Webster gives Kleenex the accreditation as the definition of a tissue.
